Current Affin Bank’s current
strategic direction, especially in cash management, corporate banking,
digitalisation, and Sarawak initiatives:
Affin Bank Strategic &
Initiatives Direction (2025)
💼 Corporate & Transaction Banking
- Focus
on SME and corporate
client onboarding through tailored cash management solutions.
- Expansion
of merchant services
with API-based integration and digital payment rails.
- Strengthening
Reflex Cash Management
platform with enhanced features and user experience.
💳 Cash Management & Merchant Services
- Promoting
digital collections
and payments via DuitNow, JomPAY, and FPX.
- Offering
customised treasury solutions
to improve liquidity and automate reconciliation.
- Driving
merchant acquisition
in underserved regions, including Sarawak.
🌐 Digitalisation Strategy
- Accelerating
digital banking
transformation with cloud-native platforms and AI-driven
analytics.
- Enhancing
customer experience
through omnichannel banking and mobile-first design.
- Investing
in cybersecurity and
data governance to support digital growth.
📍 Sarawak Focus & SCSDU Collaboration
- Affin Bank is listed as a strategic partner under Sarawak
Centre of Digitalisation and Urbanisation (SCSDU) initiatives.
- Supporting
regional digitalisation through SME enablement,
financial literacy, and infrastructure partnerships.
- Potential
involvement in smart
city financing, digital merchant onboarding, and fintech
collaborations in Sarawak.